German-language introduction to PDFMarkz at Com2Publish

German-language introduction to PDFMarkz at Com2Publish

New videos show step by step what is important


22. October 2021In Publishing, Publishing, PublishingBy Karsten Risseeuw1 Minutes

New tools need new introductions. Now the learning platform Com2Publish has presented a short series of 5 videos that show step by step how to get from PDF files to new publishing documents.

Introduction to PDFMarkz

Com2Publish is a video learning platform on which videos on a wide variety of topics are regularly published. They are all involved in prepress, photography, and digital data. Italic, for example, has been contributing videos to FileMaker for years.

In the 2021-03 edition, Peter Jäger took on the PDFMarkz software. In 5 short videos he shows step by step how to use PDFMarkz to convert PDF documents first to IDML and from there to XPress, InDesign, Affinity Publisher and other formats. The first video is public. For the other videos you need a (cheap) subscription to the platform.

Introductory video

German-language videos

There are several videos about PDFMarkz on the Internet, but most are in English. Com2Publish only publishes German-language videos, which suits many.

PDFMarkz

PDFMarkz software converts PDF files to IDML. This means that usable layout documents can be generated from almost any PDF file. Maybe you only have a PDF file available and want to open it in InDesign. PDFMarkz offers a very precise representation of the original file via the IDML format. The conversion is done in no time, after which you have to check the document again of course.


How do I keep my website up to date?

How do I keep my website up to date?

Practical tips for regular publications


28. September 2021In WordPress, WordPressBy Karsten Risseeuw14 Minutes

The famous Gretchen question from Goethe’s Faust is: “Now tell me, how are you with religion?” Today, this question is also the epitome of questions that come straight to the core. The crucial question for websites is: “Now tell me, how are you with your website?”

What do I want to achieve?

It is not uncommon for a website to be created once, but then it gets silent and not much happens afterwards. It doesn’t have to be like that. In this post, I’ll share some thoughts on how to keep your website up-to-date with little effort. To do this, you have to ask yourself a few questions first.

If you have one or more websites, you have just as many shop windows for your own activities. Now it’s not unimportant where and how you create your shop window. You can set it up on a busy shopping street, in a side street or even in the backyard. Of course, every positioning has an effect on whether it is found, whether it is liked and whether it results in active, regular visitors or even customers.

Thus, it pays off to think a little about the goal of your website(s). Only after that, you can intentionally position the website. So, you can “have” a website, but it would be more effective to “consciously use” a website. An evaluation should help to find out what you want to achieve and what is needed for it. As a result of a conscious positioning, you actively use the website to achieve your own goals.

The evaluation

An evaluation is about asking as many questions as possible: What should be achieved? What is the goal? There is neither right nor wrong here. The only important thing is that you become aware of your own goals. Make a list, leave it a few days, and then correct it where you find it necessary.

In a second step, one should think about what you yourself can and want to contribute, and where you need help from others. What resources do I need? I would like to explain this with an example.

Imagine that you are enthusiastic about solving challenging problems, but having difficulty writing texts. You are familiar with your strengths, but also know your weaknesses. Perhaps you enjoy writing, but you don’t have the time. These considerations should reflect the reality of your situation. What you cannot or do not want to cover yourself may require the support of other people. This knowledge can relieve you and lead to real solutions.

Each task can be solved in different ways. Again, there is no right or wrong. More on this below. Here we can state two things for an initial situation:

  1. Goal: What do I want to achieve with my website?
  2. Resources: What can I contribute to this myself, and what am I still missing?

Understand the environment

You are now clear about what you want to achieve and whether you need further assistance. Details may not be clear yet, but an approximate direction is becoming apparent. Now it is a matter of keeping an eye on this direction and sketching a path from the current “ACTUAL” state to the desired “TARGET” state. This path becomes your strategy.

A broad marketing strategy considers many areas, such as an online presence, personal contacts and events, advertising material and many other things. The online presence is therefore only part of the possibilities. This post is all about this online presence.

At an online presence, one can think of the following:

  • Website and information
  • Interaction (email, inquiries, etc.)
  • Social media.

Not everyone has to be present everywhere. The most important question, however, is: Where are my current and future customers? You may not have an internet affinity yourself, but your typical clientele is on social media every day. One should not infer the activities on one’s own, but rather, based on the customer, decide what is important. Of course, you always have to balance between goals and resources.

When working out a strategy, you want to realize the explicated goals through suitable channels. You include the environment in the strategic considerations. The website is central to this mix of possibilities. The website contains the contact details, where you can present your competence. Further activities, for example via social media and other possibilities, build on this specialist knowledge and information.

Actuality of the website

An up-to-date website is attractive. A website where nothing has changed for months – and maybe even years – becomes less attractive. There are many methods that you can use to keep a website up to date. Differentiate between:

  • Visual adjustments
  • Content adjustments

When making visual adjustments, you want to regularly update the appearance of the website, especially the homepage. If someone visits the website from time to time, the same things don’t always appear there, but you can see that “something has happened” since the last visit. That kindles curiosity to look at something. It doesn’t always have to be new things. You can also randomly fade in articles or images, for example from a certain series or category.

Changes to the content are about new contributions. Think of new posts, new images, new stories, new ways to interact, and the like. This is where the real value of a website grows. With a good and future-oriented website, content grows continually. This increases the value of the website. Over time, the website grows and offers the visitor an ever larger pool of answers and information.

Actuality is an important keyword. On the way to reach your goals, actuality is what allows your offer to flourish. A growing and current website creates trust with customers and gives an insight into your competence. Search engines also rate websites with good and up-to-date information higher than static websites. You yourself make a decisive contribution to the ranking of your website.

Once you have the actuality of your offer under control, the strategy can be expanded accordingly, for example with:

  • Newsletters
  • Activities on social media
  • personal information to customers
  • Press reports.

The plan

Now it’s getting practical! Make a plan. Summarize:

  1. target
  2. resources
  3. target group
  4. Where is my target group? How do I get there?
  5. What content do I have to create?
  6. Does accompanying measures (events, advertising, etc.)

Adapt this list to your situation. Not every website needs all of these things. A simple strategy can be formulated as follows: “Do good and talk about it”. Whether you talk about it, write about it, create videos or hold interviews is secondary. Let readers of the website participate in the achievements, solutions, and experiences. This is how you win.

Marketing: Do good and talk about it.

Expertise is important. However, people are often emotional. The reporting is not only about facts, but also about liveliness, reliability, diversity. Example: A mattress salesman has learned to sell a good night’s sleep more than the mattress that makes it possible.

Having a website doesn’t make you “technical”. Anyone who can maintain their website gains “independence” and “freedom”. A website can be used to communicate, to reach people, to win customers, to inspire readers, to convey competence, to awaken zest for life. These are the important terms with which goals can be implemented. Your customers are not enthusiastic about your desire for more sales, but they are enthusiastic about reliable partners who, for example, solve problems competently, offer unique experiences or who help them to develop their personal competence. Keep your focus on the customer. Whatever it is you offer, you can do something your customers can’t. Make it an experience – on your website.

How can the plan be implemented?

the next steps

The rough plan is in place. In what timeframe do you want to implement the plan? Now it’s time to take the next steps towards fulfilling the plan. Although this seems cumbersome, it is often nothing more than a few good ideas that you don’t want to achieve all at the same time, but rather one after the other. That makes the job easier.

Plan + steps = strategy.

Imagine a simple scenario. You have a personal website that you want to make more attractive over the next 12 months. The goal would be more sales. You want to do this yourself and not rely on other services. You want to expand the website, and you have found that your competence and experience make up the core value of your offerings. You want to highlight these strengths. How do you do that?

Option A:

  • Regular posts keep your website up-to-date
  • You don’t like to write, but you like to explain things in a personal conversation
  • You can show this with videos
  • You are planning a short conversation with an employee or customer every month (video)
  • Every month you publish a video with a few lines of text on a specific topic.

Variation B:

  • Regular contributions keep your site up-to-date
  • You would like to give brief insights into your work
  • You want to answer typical questions from customers
  • You are planning a short text with a photo as a post every month
  • You create a question-and-answer (FAQ) page

Variant C:

  • You are short on time, so you plan for those times when you have less to do
  • During these times, you write multiple articles, of which the publication dates will be staggered. This way, you can plan the publications months in advance.

These are just a few of the options. It is only important that you find your style that supports you to achieve your goals.

Finding topics

Here are a few tips on how to find suitable topics for your planning:

  • Make a list of titles:
    • What questions do the readers of your website have? What does them bring to you?
    • What questions do customers have before buying? After the purchase?
    • Can you give an insight into successful projects?
    • Provide insight into your career
    • Introduce employees
    • Do you know any tips and tricks that will help your readers?
    • Which specialty sets you apart from the competition?
  • Plan a minimum of 6 titles
    • Reserve time on your calendar. Plan the publications over the year.
    • How much time do you need for photos, audio, video, production, texts?
  • Stick to the plan
    • Celebrate each contribution as a milestone
    • After a year, your website has increased significantly in value.

With every step you get closer to your goals.

Contact

Have I piqued your interest? Can I help you to evaluate a possible strategy for your website?

Contact

Create original files from PDF

Create original files from PDF

The new PDFMarkz converts PDF files to IDML - and from there to the wider world of publishing


2. June 2021In NewsBy Karsten Risseeuw6 Minutes

With the release of PDFMarkz, Markzware has said goodbye to the plug-in market. All conversion products are now available as standalone software solutions. With this change, the current conversion solutions can do a lot more than before. In addition, original software, such as InDesign or XPress, is no longer required for the tool to be used.

Sometimes PDF is the only way to get a new document

PDF is the standard for sharing documents that no longer need to be adjusted. Depending on the PDF variant, the document can be used for printing, archiving, as a form or in other ways. But what if you do have to adjust the file? What if the original file is missing or incompatible with the layout software? Then PDFMarkz helps to create a fully fledged and editable publishing file directly from a PDF file.

The conversion is simple and fast. The document – converted to IDML – is then available with a preview. The preview function is an important innovation in all of Markzware’s conversion solutions. There is a uniform user interface. After the conversion, the document is first displayed within the software. It doesn’t even need original software (XPress, InDesign …). The preview shows a simple WYSIWYG and offers some information about the document. You can also scroll through all the pages.

From here you can move on to the export of the file. Because IDML is used by XPress, InDesign and Affinity Publisher, an IDML file can be opened directly in these software solutions. Now you have an original document on a new platform! Sounds easy? It is! The conversion is reliable and fast. You actually save hours of work because you can shorten a complex redesign process for a new software platform.

The PDF conversion is not entirely trivial. There are many PDF variants and many different PDF libraries that are used by very different software solutions to generate PDF files. In some circumstances, work may still be needed on the converted document. An important difference to PDF editors, however, is this: You create an original document from a PDF document. This means that all editing functions of a layout software are available again. It is also easy to make corrections in the new original document. This is an advantage for later processing.

Different scenarios

Why would you want to convert a PDF document? Here are some areas of application:

  • The original layout is no longer available, only the PDF file.
  • The graphic artist sent Illustrator files, but I use InDesign. This was solved via PDF and PDFMarkz.
  • The customer wanted to have his Word document printed – it can now be processed professionally via PDF and PDFMarkz
  • A few design ideas should be created from a website – the basic elements of the website can now be easily adopted via PDF
  • Some documents can be made available as PDF. Illustrations, plan drawings and other elements can be imported and edited in no time via PDF.

What is being converted?

  • Object positioning
  • Object content (images are stored separately)
  • Texts
  • Colors and color palettes (including Pantone colors)
  • Font assignments
  • Linked text frames
  • Text runaround
  • Text styles
  • Tables
  • Text attributes
  • and much more!

Export options

  • PDF according to IDML
  • From IDML to XPress, InDesign, Affinity Publisher
  • PDF to PDF
  • PDF to JPG, PNG and other image formats
  • Extract the text!

Perfect for the work preparation

PDFMarkz can be installed on a workstation for work preparation without any additional licenses (e.g. for InDesign or XPress). Incoming documents are checked there and, if necessary, converted before they go into production.

Extract text

With the export options, the complete text of the PDF file can also be extracted and saved as TXT, RTF or HTML.

Generate image files

Images can also be generated from the file in no time at all. An image is generated for each page. Various formats such as JPG, TIF, GIF or PNG are available for this.

Mac first

Only the Mac version of PDFMarkz is currently available. The Windows version is expected later this year. If you buy a version now, you will automatically have access to the Windows version as soon as it appears.

In the following screenshots I took a 110 pages Scrivener file, saved as PDF, and opened it in Affinity Publisher. Scrivener is perfect for creating text documents, like manuals, books, and much more. For a more professional output, it is advisable to do this in a layout software. Of course, there is still a lot of work to do, but the initial import of all data is effortless.


How do you write better texts for your website?

How do you write better texts for your website?

Who writes wins.


19. May 2021By Karsten Risseeuw10 Minutes

Write! Do good and talk about it. That is the essence of marketing. It is also the key to a successful website.

Website as a shop window

You have a shop window, which is your website. Like a shop window in the city, you want people to stop and linger for a moment. What do you offer? What can be of interest to passers-by? Was it skillfully staged? These questions can also be transferred to your own website.

In this post I summarize some experiences that I have tried on several websites for many years. The summary is: Make people happy by writing What I mean by that, I’ll try to clarify below.

Actuality on the Internet

Whoever writes wins! This statement may be a bit provocative for some. Not everyone likes to write. What is meant is not the writing itself, but rather the current message. Nowhere it is about the length of a contribution or particularly high-quality texts. It is nice when there is. However, it is more important that it is up to date.

If you have a website, think of it as a shop window. You would have to maintain this window regularly. The same goes for your website.

A website receives a better ranking by search engines if it shows relevant and up-to-date information. Do good and talk about it! Write answers to simple questions so that people with questions can find you. Provide insight into your work so that existing customers can feel it. Tell stories so that complex contexts become clearer.

You can gain up-to-dateness from regular information. Each contribution is an addition to the website. Your website will become more valuable over time.

The relevance does not always lie in the technology, in new products or in cheap prices. For many customers, these are often at the end of their interest (even if it is your daily business). People are looking for solutions to current questions or challenges. These questions and challenges deserve attention. There is huge potential here for good communication.

Better than advertising and SEO

There is something that is more valuable than expensive advertising: Share your know-how, give insights. You do this through regular contributions. Your know-how is your capital. However, this only becomes visible when you apply it somewhere – for example in a post on your website.

Dare to write something even if it doesn’t feel good. Learn how to write. Let others read or even write your texts. It is not so critical who writes, but more that it is regularly and that the readers “get it”.

Many invest time and effort in search engine optimization (SEO). However, this makes little sense if the website doesn’t support this with substantial content. First comes the content of the website. This is the most important of all efforts. As the saying goes: “Content is King”.

Continuous good results start with the texts and articles on your website. This is because these are automatically picked up by search engines. I explain below the things to look for.

Good texts and search engines

Good editorial texts and optimization for search engines go hand in hand. Here are the most important points for orientation:

  • Write short and sweet
    “Reduce to the Max!”
  • The most important comes first
    Immediately say what the text is about. Details will only follow afterwards.
  • Structure your texts
    Use meaningful titles and subtitles. They make the text accessible.
  • Note the title sizes
    The largest titles (in HTML: H1, H2) are available above the text, subtitles (in HTML: H2, H3) in the Text for further subdivision
  • Keep sections of text short
    Nobody likes to read long texts on the Internet. 4-6 lines as a guideline.
  • Make it easy to get started
    Short articles to get you started. Link to more detailed information.

Meaningful titles

Search engines find titles. They are recognized by the HTML designations and these are hierarchical. H1 is the largest title, followed by H2, H3, etc. This assignment is supported in every WordPress theme.

What is now recognized as a title by search engines is given a higher priority. The title must therefore be meaningful. The essence of the contribution should be shown in the title. For this reason, very short titles are not always the best choice. It makes more sense to create descriptive titles with all important terms. This applies in particular to the main title of the article, of course, but also to the other subtitles.

Titles like:

  • «Won!»
  • “Hooray!”
  • “At last!”

Descriptive titles like:

  • “The company’s team won the championship competition in 2021[FIRMENNAME] out[ORT] »
  • “The swimwear for summer 2021 surprises with fresh color combinations”
  • “What are the special challenges with Long-COVID?”
  • “Sherlock Holmes has found an employee by the name of Watson”
  • “Why Captain Kirk always drinks Earl Gray tea on the Starship Enterprise”
  • «5 tips for more exercise in everyday life»

In these last titles there are many relevant terms that describe the content of an article in an understandable way. Search engines check whether the terms or expressions in the title can also be found in the text. Whether a post is “discovered” as helpful or informative therefore depends on the title and also on whether the words from the title are used several times in the post.

Typical advertising phrases such as “free”, “offer” and the like are not very helpful and can even lead to a lowering of the rating.

All websites that Kursiv creates have an SEO tool installed on the website. This can be used to test and improve things like this.

Ideas for more posts

Not everyone likes to write texts. But there are many other ways to get active. New contributions can contain a great deal. For example, think of:

  • Texts
  • photos
  • Videos
  • tips and tricks
  • Interviews
  • Introduce employees
  • Let customers have their say
  • Describe project requirements
  • Create process whitepapers (PDF downloads)
  • Invite customers to a Zoom meeting on a topic while the pandemic is still going on.

Many companies are focused on their own performance. However, pure technology is only of interest to a few. For example, those who restore old timers love the mechanics. However, some customers just want to see the end result and drive the chic sledge over pass roads. Put yourself in the shoes of your customers. Don’t just write about your passion, write about that of your customers.

Create values

No matter what you do, how you write and how often you publish news: create value! Do good and talk about it. Perfection is not a goal here. It’s about communication. You write. Show off your latest accomplishments. Talk about it. Get started. Just start and improve yourself with every next piece of text. Whatever you write should make your web visitors and clients happy. That is the meaning of the sentence quoted at the beginning: Make people happy by writing.

It is better to publish a short text with a few photos once a month than an encyclopedia once a year. Test the best frequency. Create a newsletter. There are many more ways you can optimize your website experience today.

It is an adventure!


FlightCheck Express: Markzware is previewing its new preflighting software

FlightCheck Express: Markzware is previewing its new preflighting software

Technology preview of a new product


22. April 2021By Karsten Risseeuw2 Minutes

At the beginning of April, Markzware invited a preview of a new product via social media. FlightCheck Express, software that will inherit FlightCheck Pro, was presented. The video was a technology preview and the product is not yet available. What does the software manufacturer show?

Markzware became famous for its FlightCheck Pro product. FlightCheck Pro can be used to check publishing documents for possible errors. Over 150 possible sources of error are checked and output as a report. In addition, the errors can also be addressed directly in some documents.

However, FlightCheck Pro can no longer run on new operating systems. No further development has been carried out for years. How should it go on? Markzware has been streamlining its products for a long time. Older products are either discarded or replaced by new developments. Some conversion solutions have already been replaced by new products. A product is in the starting blocks with which PDF files can be converted to IDML. (and thus to Adobe InDesign, QuarkXPress and Affinity Publisher).

The current technology preview shows what preflighting could look like in the next few years. The product is not ready yet. However, the preview shows a product that is already well developed.

Here is the video with the preview:

FlightCheck Express will be able to check documents quickly and easily and reissue reports. The ability to display errors directly on the correct page is also impressive – even if the original software is not available!

Since this is only a preview, it is not yet possible to assess the finished product. As soon as more information is available, we will report it here. If you would like to be informed, subscribe to our newsletter.

Newsletter

Captchas: Are you human?

Are you human?

Captchas protect against spam robots and increase the security of your own website


1. April 2021In WordPressBy Karsten Risseeuw5 Minutes

Security is a big issue for websites. You can think of very different things, such as backups for emergencies, or security measures that should make access more difficult for hackers. This post is about captchas and how we have just improved them for our customers.

What is a captcha?

The word «Captcha» is an acronym and stands for «Completely Automated Public Turing test to tell Computers and Humans Apart ”. In German: “Fully automated Turing test to distinguish between computers and people”.

A captcha is a hurdle that is used to tell people and machines apart. The hurdle can be easily overcome by humans, but is recognized as difficult by bots. This is especially important because there are so many “bots” on the Internet trying to gain access to websites, record spam comments and the like. If you have now installed a captcha, a small test appears that is easy for humans, but difficult to bypass for automated processes.

A captcha makes it difficult, for example, to post spam or brute force attacks on websites.

Where are captchas used?

Captchas can be seen in different places on the website:

  • Log in
  • Registration
  • request password
  • To place an order
  • Complete Order
  • Create a comment
  • etc.

Not all of these options need to be offered. Often you can only find a captcha when logging in and maybe when creating a comment. A captcha should work where there is interaction between users and the website.

What do captchas look like?

There are very different captchas, visible and invisible. For example, older captchas look like this:

Distorted letters are more legible for humans, but a little harder for bots.

There are different types of captchas, for example:

  • Text captchas
  • Math captchas
  • Icon captchas
  • Photo captchas.

The captchas are being developed further and further because hackers do not stand idly by as the path is blocked. The ReCaptcha from Google, for example, is also popular, offering various images to choose from and the user has to click on the palm trees, the cars, the hills, crosswalks, motorcyclists or similar.

Do Captchas Make a Website 100% Safe?

No. There is no such thing as 100% security. However, captchas should be part of any security strategy because it increases the hurdles. Using captchas already locks out a lot of hackers. Think of it as a layer from a multi-layer security concept.

Captchas and WordPress

There are a lot of plugins for WordPress that offer captcha functionality. Some integrate the Google solution, others offer, for example, a small arithmetic problem that has to be solved. Which captchas work well on a website must always be tested.

For example, there are some captchas that have been customized for the WooCommerce online store, while others have no such customization. If there is no support for certain tasks, a captcha can lie across. While this applies to every extension, a captcha is about the direct interaction with the user of the website. Here it should work particularly easily and reliably.

Support may be necessary, for example, for:

  • WordPress login
  • Online shops with registrations, accounts, etc.
  • Newsletter registrations
  • Forum software
  • etc.

New Captcha solution for Kursiv customers

In our service package for WordPress customers, we are now also including a tried and tested captcha solution that has proven itself best. Various solutions have been in use so far, but each solution has its drawbacks. For example, Google ReCaptcha works great, but Google tracks websites. Certain math captchas with calculations didn’t work with an online store. These and other experiences led to the search for a new solution.

A plug-in was found that covers most requirements and is also very easy to use. The captcha works with icons and can be understood intuitively.

This solution is simpler than any previous solution, it is fast, there is no tracking and mostly works perfectly. This plug-in also has a honeypot function. A honeypot is called a diversionary maneuver. It is the wrong lead that bots often fall for.

The new solution was installed and tested on all of the websites we maintain. Kursiv offers one more service to make it easier for you to maintain your website.

Italic WordPress Support

Make two out of one - Kursiv separates between software solutions

Make two out of one - Kursiv separates between software solutions

FileMaker products are now all on fmstarter.com


24. March 2021In FilemakerBy Karsten Risseeuw2 Minutes

Everything is simplified

We have been maintaining two websites for many years, but only one shop. Our products for FileMaker developers were featured on fmstarter.com, but sold via kursiv-software.com. This division had grown over time, but the approach was suboptimal. We just simplified that.

  • kursiv-software.com
    This is the place for general software products. This is the same as before. Markzware products can be found here, as well as other Kursiv products.
  • fmstarter.com
    This website is focussed on FileMaker developers. We built a shop and set up a new newsletter. There will be a lot more going on here shortly. All of our commercial products for FileMaker developers are now only available through fmstarter.com.

What happens to my FileMaker purchases?

FileMaker products can no longer be purchased from kursiv-software.com. However, all previous purchases are valid and downloads from the orders work. In the next few weeks we will transfer all active orders to fmstarter.com. We inform every customer who is affected by this.

New developments and regular newsletters

The current pandemic has many consequences. One of them is the trend towards more digital tools. The separation of our websites into “General Software” and “Software for FileMaker Developers” is just a small step towards better online offers. This opens up new possibilities, which we will report on soon.

Newsletters are becoming more regular. This applies to both kursiv-software.com and the new newsletter on fmstarter.com. You can subscribe to the new FileMaker Newsletter here:


PDFMarkz in beta test

PDFMarkz in Betatest

The successor of the InDesign plug-in PDF2DTP is in the starting blocks


29. January 2021By Karsten Risseeuw3 Minutes

Just before the release

PDFMarkz is the next product to be released by Markzware. As the successor to the InDesign plug-in PDF2DTP, it will convert PDF documents into editable publishing documents. The manufacturer is following the new strategy of releasing products as standalone versions. So while PDF2DTP is still a plug-in for InDesign, PDFMarkz (like IDMarkz and QXPMarkz) is an independent software. The advantage is that there no longer has to be any other software installed in order for the software to run.

When the software will definitely be available has not yet been announced. However, current users of PDF2DTP have access to the beta version via the personal download link of their current valid license.

easy installation

PDFMarkz can be installed in no time. On the Mac, it’s just a drag and drop. After the first start, you have to enter the registration email and the serial number and then complete the registration with personal information.

Convert PDF documents

PDFMarkz reads PDF documents. It’s as easy as drag-and-drop.

Das Dokument wird analysiert und von allen Seiten erscheint eine Preview. Ausserdem gibt es Informationen über Bilder, Fonts, Farben, usw.

Export as an image or as IDML

If the document is available in PDFMarkz, it can be exported in many different formats. On the one hand there are image formats (TIFF, JPG, PNG), on the other hand there are IDML and PDF to choose from. The fastest way, however, is shown below.

Das IDML-Format lässt sich in XPress, InDesign und Affinity Publisher importieren. Für diese letzten drei Optionen gibt es deshalb einen Schnell-Modus: Von PDFMarkz kann das Dokument sofort in XPress, InDesign oder Publisher aufgemacht werden. Dabei wird das Dokument zuerst nach IDML konvertiert und anschliessend sofort in der Zielsoftware geöffnet.

Die Datei in Affinity Publisher aufgemacht.

The perfect universal tool

PDFMarkz is a universal tool for prepress. All kinds of documents can be transferred to publishing programs. Of course, these can be already existing PDF documents from which you no longer have any other templates. However, there is always the requirement to use documents from other programs (Word, websites) as the basis for new publishing documents. These documents can now be easily integrated via PDF.

Conversion often saves hours of work. The perfect thing about this solution is that you are not tied to a publishing platform. You can freely choose how to export the document and where to open it. Professional freedom looks like this.

As soon as the product is available, it will be listed on this website immediately.


Shipping pier near Altnau on Lake Constance (Switzerland)

How do you get pictures for your own website?

How do you get pictures for your own website?


6. January 2021In WordPressBy Karsten Risseeuw6 Minutes

Anyone who has a website knows the challenge: You always need images so that the message, the product and the presentation succeed. Communicate, emotionalize, explain and sell images. But where do you get these photos from?

The Kursiv picture agency existed from 1997 to 2018. For more than 20 years we have bought pictures worldwide and licensed them to many customers mainly in Switzerland. A standard requirement was the image search. In the good years we searched hundreds of thousands of images every day for customer inquiries. It was about the topic, the imagery sought, the available budget and much more.

Today anyone who has a website is faced with image searches. Almost overnight, images became relevant to anyone who runs a website. No text can do without a picture. But where do these images come from? Obtaining images is new territory for many people.

Image acquisition

Anyone who wants to keep a website alive needs new texts and new pictures on a regular basis. The keyword “regularly” shows that it would be good if you had something like an “image source” to which you can fall back.

The requirement is not new and the following methods have worked well:

  1. Take photos yourself
  2. Picture agencies
  3. Photographer.

Of course, if you want to take photos yourself, you have to have the necessary equipment and experience. For some, that’s a possibility. If it does not concern a private website, but the presentation of your own company, you need good quality and appealing and consistent imagery. This increases the requirements. Image agencies can offer something like this, but this is associated with financial costs. If you need unmistakable pictures or lots of pictures, a photographer is the cheapest option.

Know-how about images

There is a blog on the subject of stock photography on our own website kursiv.com. Many topics related to image acquisition are clarified here. The last post is about the question

In the article, various reference options are presented and weighed against each other. An important statement is that pictures are not available for free and that supposed “free pictures” also come with a price.

Planning the website

Once you have a website, that’s the starting signal for further development. Anyone who wants to have long-term success with a website needs some planning. It is always about the question of what would be interesting for the visitor to your own website. Which topics best reflect your own service? What questions do my customers have? What do visitors need to find when they land on the website?

Each subject includes both text and images. Thinking about it is especially important when you have no ideas. Planning makes it possible to call someone for advice, get ideas and then gradually get closer to your own goal.

Typical characteristics of good websites are:

  • Topicality
  • Relevance (for the purpose of the website)
  • Information.

The visuals play a big role in all of these things. Our world and our communication today are primarily visual. When choosing photos, it comes down to keywords such as:

  • theme
  • Imagery (its own, unmistakable visual identity)
  • Emotionality.

Imagery

There is no such thing as a single good imagery. The visual language should be adapted to your own website and topic. You can think generously. It’s not about the individual picture, but about the appearance of the website as a whole. Do the pictures match? Does it seem personal or more distant?

No two websites are the same. The requirements for insurance are different from those of a bakery. The website of a daily newspaper shines with reportage photos, while an automobile manufacturer skillfully emotionalizes the technology with outstanding photography.

How do you come up with a visual language? The first step is to become aware that your own visual language is part of communication. It is already now. It is always communicated. Communication is often better with good visual language. This has a direct effect on the acceptance of the website and plays a role in the customer’s trust in the service offered.

Get the right pictures

It doesn’t matter what type of image acquisition you use. The decisive factor is whether you are pursuing a good strategy that contributes to the success of your own company. You should not only consider the image price, but also, for example, the effort required to search for an image. The effort can be significantly higher than the price of the image itself. Legally correct usage rights should be guaranteed in any case.

Further articles on photography and image acquisition can be found here: kursiv.com . Are you looking for advice on the subject? Here is the> Contact .

Photo credits: Lake Constance near Altnau. © Karsten Risseeuw.


Markzware products adapted to Big Sur and Apple Silicon

In MacOS Big Sur Apple has included some landscapes as illustrations for the desktop.

Markzware products adapted to Big Sur and Apple Silicon


20. November 2020In PublishingBy Karsten Risseeuw1 Minutes

Markzware adapts the latest products. IDMarkz and QXPMarkz now run on both Big Sur and Apple Silicon Macs.

Apple has announced some groundbreaking new technologies. The MacOS 11 Big Sur operating system is now supported by QXPMarkz and IDMarkz. Also supported are the new Apple Silicon machines, which are being shipped these days for the first time.

Both products are now Universal Binary, which means that they are compatible with both older systems and the new hardware line.

Other Markzware products are PDF2DTP and FlightCheck Pro. Here, it can be assumed that the adjustments will be made as soon as new versions are released. For PDF2DTP it is obvious that there will be a similar standalone product like QXPMarkz or IDMarkz. FlightCheck Pro is no longer under development and hopefully a new version will be released.

Markzware has been continuously developing products for well over 20 years now. Occasionally old products were discontinued to make room for new products. Reliable product development looks like this. You can be curious about the things that are in preparation.

IDMarkz and QXPMarkz run on MacOS 11 Big Sur.

If you have a current license for QXPMarkz or IDMarkz, you can download the latest version via your personal license URL