The website as a point of contact

Today’s websites are not static information, but living organisms. In the best sense of the word, websites today can be a point of contact between website owners and website visitors. Just as today, for many people, email has been replaced by messaging or the phone has been replaced by WhatsApp video calls, so the idea of a website as a mere address card has long been outdated.

Websites are points of contact today. Here not only factually correct information is conveyed, but also useful tips and tricks as well as emotions and ideas. Comment functions allow interaction. Maybe there is a newsletter or small surveys are made. On a website you not only refer to yourself and your own products or services, but also offer solutions to specific challenges. The website visitor “feels” the quality of the offer on the website.

5 tips for a better website

1. Topicality
   Write regularly. It is better to collect small contributions frequently than to publish a compendium once a year.
2. Concrete benefits
   With a web offer, the benefit for the website visitor should always be in the foreground. It is best to put yourself in the shoes of the visitor and take up questions that can be written about.
3. collect ideas
   Questions are often asked, especially when talking to customers. Each question is perfect as a basis for a post. Of course, you don’t always have the opportunity to write an article straight away. That’s why I made a list myself, where I can quickly write down ideas for new topics. Otherwise they will be forgotten. This is how you help yourself.
4. planning
   For some people the texts and ideas are bubbling up, while others struggle with it. Anyone who is responsible for their own website has to think ahead. If you don’t like to write yourself, does someone else do it? A good rule of thumb is to provide updates at least once a month. As soon as a post is recorded, it can be used for newsletters or for distribution via social media. Are new posts recorded on a regular basis – no matter how small! – any planning can be advanced more easily.
5. customer service
   A website is also something like a shop window. Customer care starts here. It is important to write new things regularly even when there is no news to report. Use these “dead times” for tips and tricks. The website visitors will be grateful for that.

The main topic: generating values

Whether you have the structure or rather the content of your website in mind during an evaluation does not initially matter. In all considerations, only the values that you generate for your customers are really important. In times of social distancing and limited customer contact, the website can play a decisive role.

No website is made to last. What works well in creating the website may not work after two or three years. Make an evaluation of the benefit every now and then. Is the structure correct? Are the right topics being addressed? Do new ideas have to be implemented?

Many companies have significantly less work these months. Is this the perfect opportunity to improve something on your own website in small steps?